Advertising has been used for decades, even centuries, to help customers find a company with a product they need. This expense has often been a huge burden for many small companies. They work hard to produce a good product at a fair price, but they find this does not leave them enough of a budget to inform the public of their offerings. Many companies have now turned to online media to satisfy their marketing needs at a fairer price.
Marketing online is a good way to connect with today's customers. Many of them are constantly tuned into digital devices. Being able to market directly to these customers through advertising programs on platforms such as Facebook has been good for businesses. They get their name out without the expense of huge advertising campaigns. If they have a Facebook page, they can market directly to their demographically selected audience for very little cost per person. Providing potential customers with a link to the company's web site makes marketing efforts more efficient because it is fast and easy to click a link.
Online interaction is another important facet of marketing. Companies need to know what their customers really want. Interactive media platforms such as Twitter have been a good way for companies to find out how their customers feel about their products or services. An account on a platform such as Twitter gives customers a chance to tell the company directly how they perceive a product. The company can then be more responsive in redesigning their product to match what the customer will buy.
Marketing success online is measured in the same fashion as advertising. For each dollar spent, a company measures how many customers they have received. The amount of sales for each customer is also part of the equation. Marketing, rather than advertising, is used by companies that want to spend a smaller amount per customer to advertise their product or services. That means they must garner more customers through an online platform. The larger the platform, the more potential customers they can reach. This is how online media platforms advertise their marketing services.